INTERNEWSTIMES.COM – The APOSconference in Bali concluded yesterday, leaving a resounding message of collaboration echoing through the luxurious Ayana Resort. The gathering of Asia’s streaming giants, including Warner Bros Discovery, Prime Video, U-Next, Viu, and Canal+, showcased a shared vision: partnerships are the key to unlocking growth and engaging audiences in the competitive streaming landscape.
Gaurav Gandhi, Vice President, Asia Pacific & MENA for Prime Video, emphasized the region’s diverse stages of development, highlighting the need for tailored strategies. “Amazon is at different stages in the APAC region,” Gandhi explained, “meaning our strategies differ depending on where the journey is.” This statement underscores the unique challenges and opportunities presented by the region’s diverse markets.
The conference served as a platform for industry leaders to share insights, discuss strategies, and explore potential partnerships. The focus on collaboration reflects a growing recognition that the streaming industry in Asia is entering a new era of interconnectedness.
Here’s a closer look at the key takeaways from the conference:
– Partnerships as a Growth Engine: The consensus among industry leaders was that strategic partnerships are crucial for attracting and retaining subscribers in the competitive Asian market. This could involve co-productions, content licensing, and joint marketing initiatives.
– Tailored Strategies: The APAC region’s diverse markets require tailored approaches. Streaming services are adapting their content offerings, pricing models, and marketing strategies to cater to local preferences and cultural nuances.
– The Importance of Local Content: The conference highlighted the growing demand for local content in Asia. Streaming services are investing heavily in original productions, featuring diverse stories and talent from the region.
The APOSconference in Bali has set the stage for a new era of collaboration in the Asian streaming landscape. As the industry continues to evolve, partnerships and localized strategies will be critical for success. (Red)
