INTERNEWSTIMES.COM – The return of American tourists to Japan is proving to be a boon for the country’s economy, with spending levels soaring to new heights. Data from Sumitomo Mitsui Card’s Custella analytics service reveals that U.S. credit card spending in Japan during the first half of 2024 was a whopping three times higher than the same period in 2019.

The surge in spending is attributed to a combination of factors: a significant increase in American visitors to Japan, a pent-up demand for travel after the pandemic, and a shift in spending priorities towards experiences over material goods.
While the number of tourists from all countries has been steadily rising, American visitors have seen a particularly dramatic increase, with numbers reaching 50% higher than pre-pandemic levels. This surge in American tourism is contributing significantly to the overall economic recovery in Japan.
What’s even more interesting is how American tourists are spending their money. More than half of the credit card spending is going towards experiences like golf, theme parks, and lodging. This shift in spending patterns reflects a growing desire among American travelers to immerse themselves in new cultures and create lasting memories.
“We’re seeing a real appetite for experiences among American tourists,” says a spokesperson for Sumitomo Mitsui Card. “They’re not just coming to Japan to shop; they’re coming to explore, to try new things, and to create memories that will last a lifetime.”
The rise in U.S. credit card spending is a positive sign for the Japanese economy, indicating a strong rebound in tourism and a growing demand for experiences. As American tourists continue to flock to Japan, the country’s tourism industry is poised for continued growth and prosperity. (Red)